Five checks that take two minutes and rule out a large share of the cognitive supplement aisle.
Cognitive supplements are among the easiest products to dress up, because the ingredient names sound impressive on their own.
Find the Supplement Facts panel and check that each ingredient carries a figure. If several are grouped under an invented name — a “proprietary cognitive matrix” — with one combined weight, you cannot know how much of anything is present.
Proprietary blends are common in this category precisely because the ingredient names carry the marketing weight. A blend can contain a generous amount of the cheapest item and a trace of the expensive one, and the label reads identically either way. This is why CogniFort Plus names all five botanicals separately.
Look for a percentage in brackets after an extract name — bacoside content for Bacopa, flavone glycoside and terpene lactone content for ginkgo, ginsenoside content for ginseng. That converts a weight into a known amount of the compound research actually studies.
Where you see only a ratio like 10:1, you can work out how much raw plant it represents but not what the extract contains.
Multiply out the amounts and compare against what studies on that ingredient used. This single check eliminates a large share of products, because many contain recognisable ingredients at small fractions of studied amounts.
Language matters here in a way that tells you about the whole operation.
Permitted: supports memory, helps maintain focus, supports normal cognitive function. These are structure/function claims about healthy people.
Not permitted: treats, prevents or reverses any condition. Anything referencing dementia or Alzheimer’s as something the product addresses has crossed a clear line.
Also worth noting: “FDA approved” on a supplement is not a real status. No dietary supplement is FDA approved. A product may be made in an FDA registered facility, which describes premises. A brand that gets this wrong on its own packaging is telling you how carefully everything else was written.
Right-click a testimonial photograph and look at the filename, then try a reverse image search. It takes ten seconds. Genuine customer photographs rarely carry descriptive filenames written by whoever built the page.
Also read for claims a company could not make itself. A testimonial describing a diagnosed condition improving is a drug claim wherever it sits on the page.
Five botanicals, no caffeine, and 180 days to decide whether CogniFort Plus belongs in your routine.
From $39 per bottle on the 180-day package, with free US shipping.
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